Wholesale Pricing Without
the Complexity
Serve wholesale buyers, B2B accounts, VIP members, and employees â each at their own price. Set it up in minutes. No complicated rules engines, no per-product grind.
Everything You Need. Nothing You Don’t.
Six features that cover the full wholesale and B2B pricing workflow â out of the box, for free.
Unlimited Roles
Works with every WordPress user role â built-in ones like Subscriber, Editor, and Author, plus any custom roles created by membership or CRM plugins.
Dual Pricing Display
Logged-in users see their discounted price alongside the original retail price â reinforcing the value of their account with every product they view.
Savings Badge
A “You save X%” badge appears automatically on product pages when a role discount is active. Zero configuration â it just shows up.
Custom Labels
Rename the price label for each role â “Your Wholesale Price,” “Member Rate,” “Trade Price.” Match your brand language exactly.
Sale Item Control
Choose whether role discounts stack with existing sale prices or replace them. Stop accidental double-discounts that kill your margins.
Variable Products
Discounts apply cleanly across all variations of variable products. Every size, color, and configuration gets the right price automatically.
Up and Running in Three Steps
No developer required. If you can use WooCommerce settings, you can set this up.
Open WooCommerce → Role Pricing
After installing and activating the plugin, a new “Role Pricing” tab appears under WooCommerce settings. Click it.
Set a Percentage Per Role
Enter a discount percentage for each role you want to apply pricing to. Leave roles blank if they should pay full price.
Done â Customers See Their Price
Logged-in users immediately see their discounted price across all product pages, the cart, and checkout. No cache clearing needed.
Built for Every Pricing Tier
One plugin handles the pricing structure for your entire customer base.
Distributors and Resellers
Give wholesale buyers a dedicated user role and automatic pricing. No coupon codes, no manual invoicing, no friction at checkout.
Business Clients
Offer contracted pricing to business customers. They log in, they see their rate, they order. As simple as it should be.
Staff Discounts
Create an Employee role and set a discount percentage. Staff get their benefit automatically every time they shop â no codes to share.
Tiered Member Pricing
Pair with any membership plugin that assigns custom roles. Silver, Gold, Platinum â each tier gets exactly the discount you set.
High-Value Customer Rewards
Reward your best customers with a VIP role and exclusive pricing. Build loyalty without building a complex loyalty program.
Industry / Trade Pricing
Architects, contractors, designers â assign a Trade role and they get industry pricing as soon as their account is approved.
Free vs. Pro
The free version handles the full core use case. Pro adds advanced targeting and rules for complex pricing operations.
| Feature | Free | Pro |
|---|---|---|
| Percentage discounts by user role | ✓ | ✓ |
| Dual pricing display (retail + discounted) | ✓ | ✓ |
| Savings badge on product pages | ✓ | ✓ |
| Custom price labels per role | ✓ | ✓ |
| Variable product support | ✓ | ✓ |
| Sale item stacking control | ✓ | ✓ |
| Per-product discount exclusions | — | ✓ |
| Per-category discount exclusions | — | ✓ |
| Quantity-based pricing tiers | — | ✓ |
| Scheduled discount windows | — | ✓ |
| Priority support | — | ✓ |
Start Selling Smarter Today
Free. No account needed. Download directly from WordPress.org and be live in under five minutes.